Your market and brand strategy is an extremely important aspect of your business operations. From your story to your market positioning, brand positioning and differentiation, you need to show the world how great you are through a cohesive strategy. Our services include the execution and interpretation of the SWOT analysis of the company and the services or products it offers.
Our experience providing branding services to companies large and small gives us a unique insight into various industries. We design brands from scratch, providing high-quality and long term corporate identities.
What makes our approach unique? We don't just give you a logo; we consider what will work for your company. That means we do our research, understand your business and produce a brand identity that will guide your company to the future.
Re-branding a company is a unique and particular challenge that we tackle head-on. Researching industry trends and considering insight into effectiveness of everything from colours to fonts is an important part of repositioning any brand.
The end result of this approach is an extensive corporate identity that defines your company and brand.
Building an effective brand and online marketing strategy starts with understanding your approach today. Our experts will provide you with an analysis of your brand, website and digital marketing.
As one focused team working closely together on clients projects our journalist and communication specialists will develop result driven content which will grab your target market and position your image right where it is targeted for.
Our expertise include:
• Proof reading
• Content development
• Translations in all official South African languages
• Translations and proofing in French, Portuguese and German
Our design capabilities extend to brand collateral; from brochures to business cards and banners, we implement your corporate identity and campaign designs into all print media.
We also manage and print all of these items for you, ensuring that you never get incorrect work or poor quality results.
Be it across the entire social media mix or the small-scale plans for product launches, we have a well-defined, market-tested process for working with clients on award-winning social strategies. We build a roadmap for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.
After building a solid community strategy, our managers immerse themselves in the brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences. Our team is a one-stop shop for creating lively and engaged social media communities through editorial planning, content creation, art direction, monitoring and moderation, surprise and delight campaigns, and community building.
Some brands choose to execute their social media marketing strategies utilizing an in-house team. Those brands choose us as their strategic partner. Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.